Instead of the style of comedy he made famous during the Jell-O Was a variety program sponsored by Canada Dry Ginger Ale. Before Jell-O, Benny had a reputation of ribbing hisįire” type of attitude goes all the way back to his very first radio program Poking fun at a sponsor wasn’t exactly a new idea. Look for the big red letters on the orange.” An excited Benny yelled out, “THAT’S ON THE BOX!” At least, Von Zell mentioned the missing orange. When the commercial was coming to its conclusion, Von Zell closed theĬommercial by asking the listeners to “Insist on Genuine Jell-O. Von Zell tried it again, but left out orange the second time around. Raspberry, cherry, orange, cherry, and strawberry.” Benny complained that lemon and lime were missing. To Benny’s chagrin, Von Zell stated the 6 flavors were “strawberry, Once again, Von Zell hit another stumbling block with Jell-O’s 6 flavors. Repeated word for word what Benny said and continued the commercial.
Benny, becoming flustered, told Von Zell the product was “ Jell-Oįor Heaven sakes!” Instead of just saying Jell-O, Von Zell Start, because he forgot the sponsor’s name (a tactic Von Zell later used Von Zell didn’t get the middle commercial off to a good TONIGHT, starring Benny’s radio archrival Fred Allen. You already know, Von Zell was the announcer of TOWN HALL
Wilson was unable to make it to the east coast, so Harry Von Zell Program took place in New York City instead of Hollywood. Good-bye.”Ĭherry, raspberry, orange, lemon, and lime) played a key role in this middle He said, “Always dial J-E-L-L-O, and if the ‘lime’ is busy, youĬan still get strawberry, raspberry, cherry, orange, and lemon. His commercial message into a telephone call to all the radio listeners With Benny still talking on the phone, Wilson cleverly converted Stepped in and delivered his commercial for Jell-O. Instead of the listeners hearing a lot of “dead air,” Wilson Benny left the program momentarily to make a telephone call. Program without interruption took place on a 1937 broadcast. When Wilson left, Benny and the cast members continued their comedy Although the subject matter wasn’t anything resembling Jell-O,Ĭonversation turned to some humorous ribbing of the product. Instead of taking time out for the commercial, Wilson entered theĬonversation between Benny and the other cast members. It usually took place during a comedy routine. However, the middle commercial was another matter. On a typical broadcast, Wilson began and ended eachīroadcast with a serious message about Jell-O. Many brands of gelatin, but there was only 1 “Genuine Jell-O.” Should pick up the box with Jell-O printed on it- and accept He also mentioned that if the listeners wanted Jell-O, they While the music was playing, Wilson delivered a serious commercial on Jell-OĪnd how wonderful the wiggly product was to have for dessert. To appear on the program and the opening musical number.
After the opening, announcer Don Wilson identified the program who was Jingle (if jingle is what you want to call it). The program opened with the singing of the famous Was the first broadcast of THE JELL-O PROGRAM starring Jack Benny. Octoat 7 PM over the stations of NBC’s Blue Network marked
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